Why would companies such as Ford Motor Company, Henry Ford Health System, and Michigan Works! Association support an event about authenticity in business? Because it’s smart business. The research proves it and Siren PR believes it. We had the great honor of providing media relations services to six-time EMMY® winner Shawne Duperon as she hosted Authentic Leadership Day in Dearborn, Mich. on May 20, 2015. Business leaders from around metro Detroit, and thousands that tuned in online, learned the value of compassion, authenticity, and forgiveness in business. Media coverage for the event included Inc.com, The Oakland Press, Crain’s Detroit Business and more.