Michigan Community Action, formerly Michigan Community Action Agency Association, is the go-to resource and parent organization for Michigan’s 29 Community Action Agencies. These agencies work in their local communities with federal, state, local and private funds to eliminate the causes and effects of poverty. Michigan Community Action came to Siren PR seeking an updated brand. The new brand had to convey the resources available to member agencies; look, feel and sound updated; and set the association up for beneficial relationships. New messaging, logo/aesthetic properties, and collateral were developed. The website will be updated and key staff will be media trained to complete the brand project. This project is ongoing.