Pontiac Academy for Excellence has been offering an alternative, safe and fun learning experience for children since 1998. The charter school, located in Pontiac, Michigan, was seeking an updated, approachable and attractive new brand.

With 16 successful years down, a brand was present but not clearly established and not well known. Siren PR worked with the administration and board of directors to create a refreshed brand complete with new messaging, logo and look and a new website.

Starting in 2015 Siren PR began taking the new brand to the next level with strategic communications that include media relations and social media.