As metro Detroit’s economy rebounds, manufacturing and engineering companies are seeking talent. Waltonen Engineering, a product and systems engineering firm headquartered in Warren with a long history of high-profile projects, sought to meet growing demand for business in the manufacturing, automotive, aerospace and military sectors by adding a minimum of 30 career opportunities to the company’s current team.

Siren PR was brought on board to provide strategic communication direction, website consultation, media relations and advertising services for Waltonen and its hiring efforts. We started with a discovery session, getting to the core of Waltonen’s brand, in order to determine how best to present the company to its key audiences. The website was evaluated and easy but high-value changes were implemented, including enhancing the homepage and ensuring consistency of information throughout.

An announcement of the hiring effort followed, with a press release developed and pitched to the media. Attention was garnered from Fox 2, Metromode, The Macomb Daily, Technology Century and more.