Community Choice Credit Union was on a steep growth path, breaking away from other credit unions who were struggling to change with the times. They hired a nationally renowned Chief Marketing Officer who needed a strong team that could support their goals.
We were chosen as their strategic partner, consulting on external communication and media relations during this intense period of growth.
The Community Choice vision was to grow quickly but meaningfully as they increased access to financial technology across a wider geographical area. Our challenge was to make them known for having both the strength of big banks and the community focus of hometown credit unions.
We partnered with executive team to deploy strategic media campaigns that earned the right media, at the right time, to support growth goals.
In less than three years Community Choice grew from $560 in assets to $1B, and they continued to be sought after as an attractive merger partner.
mergers announced across 3 years
measurable backlash from partner communities
positive media features across local, trade and business media
-Alan Bergstrom, former Chief Marketing Officer, Community Choice Credit Union