24G is a digital agency that empowers brands, agencies, and corporations with digital experiential solutions at live events, online, at retail and in the workplace. Founded in 2007, 24G makes digital dreams come true by deploying a ‘digital first’ process to every challenge.
Siren PR was brought on in 2017 to position 24G as a nationally relevant, Detroit-based digital firm that empowers brands, agencies, and corporations through digital experiential solutions at live events, online, and in the workplace. A key component of this effort was unveiling their new office space in Troy – the former Thunderbird Lanes bowling alley, which 24G completely transformed from a 20th century landmark into a future-focused creative space, while retaining iconic elements of the past. Siren PR executed a three-pronged media outreach campaign with targeted messages to attract key media audiences. Our integrated marketing approach also allowed us to consult on social media and event strategy, and brand ambassadorship. Results included feature coverage on the front page of the Detroit Free Press business section.