Siren PR first began their relationship with the the Alumni Relations and Development departments at Cranbrook Kingswood in 2012. The initial project centered around the 2013 annual reunion and included a custom designed theme and corresponding designs for the following: save the date card, invitations and envelopes, RSVP cards and envelopes, meal tickets, booklet covers (front and back) and name tags. Since then Siren has been commissioned to provide custom design work for various occasions.

Starting in March 2015 Siren provided media relations and garnered attention for Cranbrook Cares, an 8th grade science and art partnership with Detroit Public Schools and the Horizons Upward Bound program. Coverage included The Daily Tribune, The Detroit Free PressThe Oakland Press, and WDIV.