In a factory on Detroit’s west side, the Motor City is manufacturing a different kind of transportation: Detroit Bikes. Siren PR had the pleasure of planning the launch of the company’s second bike in August 2014: the B-Type. Ongoing public relations services for Detroit Bikes aim to highlight the company as the only large scale bike manufacturer in Detroit, to attract the world to the strong simplicity of the A-Type and B-Type, and to help make biking a less scary and more attractive transportation option worldwide.