Dearborn-based Yogurtopia offers customers a unique experience with every visit. Each franchise is designed to fit the community it serves and provides all-natural self-serve frozen yogurt and toppings, as well as several other options such as crepes, 100 percent organic coffee and espresso, 100 percent organic smoothies and fresh baked goods.

This 2015, Siren PR helped launch the newest franchise in East Dearborn with media relations for the grand opening event. Coverage included Crain’s Detroit Business, Daily DetroitPress & Guide, The Arab American News, WDIV, and more.